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Maxine Powell: The Etiquette Instructor Who Transformed Motown Artists

Maxine Powell, born Maxine Blair on May 30, 1915, in Texarkana, Texas, was a remarkable woman who left an indelible mark on the music industry. As an etiquette instructor and talent agent, she played a pivotal role in shaping the careers of numerous recording artists at Motown during the 1960s.

Raised by her aunt in Chicago, Illinois, Maxine Blair had a passion for the arts from an early age. She attended Madam C.J. Walker's School of Beauty Culture and financed her acting studies by working as a manicurist. Additionally, she studied elocution and dance, honing her skills in various fields of performance.

In the early 1940s, Maxine worked as a model and personal maid. During this time, she developed a one-woman show called "An Evening with Maxine Powell," which she performed alongside a group at the prestigious Chicago Theatre. Her talent and charisma caught the attention of many, setting the stage for her future endeavors.

In 1945, Maxine made a significant move to Detroit, Michigan. She began teaching self-improvement and modeling classes, sharing her knowledge and expertise with aspiring individuals. In 1951, she founded the Maxine Powell Finishing and Modeling School, which quickly became a renowned institution for those seeking to refine their skills and enhance their poise.

Maxine's influence extended beyond her school. In 1953, she purchased a large house that soon transformed into the largest banquet facility in Detroit for African Americans. Simultaneously, she worked as a talent agent, bringing black productions and artists to Detroit theaters and placing black models in advertising campaigns. It was during this time that Maxine crossed paths with the Gordy family, who operated a printing business. Her friendship with Berry Gordy, the founder of Motown Records, would prove to be a significant turning point in her career.

In the early 1960s, Berry Gordy sought Maxine's advice on the young artists signed to his record company. Impressed by her expertise and insight, he asked her to join Motown as a consultant in 1964. Recognizing the importance of grooming, poise, and social graces in the highly competitive music industry, Maxine became an integral part of the company's department of artist personal development.

Working closely with Motown artists such as Smokey Robinson and the Miracles, Marvin Gaye, the Supremes, and the Temptations, Maxine Powell played a crucial role in transforming these young artists into polished performers. She taught them proper etiquette, stage presence, and how to carry themselves with grace and confidence.

Maxine believed that image and presentation were essential in the music industry. She taught the artists how to dress appropriately for different occasions, how to walk and sit with poise, and how to interact with the media and fans. She also emphasized the importance of education and encouraged the artists to read books, attend cultural events, and broaden their knowledge.

Beyond the technical aspects of etiquette, Maxine instilled in the artists a sense of self-worth and pride in their African American heritage. She encouraged them to embrace their roots and to use their platform to inspire and uplift others. Her teachings went beyond manners and etiquette; she helped shape their identities and instilled in them a sense of purpose and responsibility.

Maxine's impact on Motown artists was immeasurable. She helped them navigate the music industry with confidence and professionalism. Her influence extended beyond the stage, as her lessons on dignity, respect, and self-expression shaped the artists' personal lives as well.

In 1970, Maxine Powell left Motown but continued to work as a talent agent and consultant. She remained involved in the Detroit arts community and was recognized for her contributions to the music industry. She was inducted into the Rhythm and Blues Hall of Fame in 2015, just a few months before her passing at the age of 99.

Maxine Powell's legacy lives on through the countless artists she mentored and the impact she had on the music industry. Her teachings on etiquette and self-improvement continue to inspire and influence artists to this day. She will always be remembered as a trailblazer and a guiding force in the Motown era.


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